Today, technological advancements have transformed communication in almost all aspects of life. Social media and technology has captured the entire globe with an immense magnitude like never seen before. Social media refers to a set of internet based technologies used to transform communication into shared dialogue. Ultimately, the Internet is the focal point of social media and has fostered its continued hold on society. According to Internet World Stats, there were an estimated 2.2 billion internet users in the world as of December 2011. With such a global outreach, individuals, businesses, and organizations are using the Internet to communicate, conduct business, learn, find information, and for social networking. There are diversified benefits brought about by social media and technology. To understand these benefits, it is important to look at their specific forms and how they work.
Forms of Social Media and Technology
Facebook and Twitter are social networking sites that have changed the way people do business, interact, and live. They have become necessary for business people who wish to succeed and survive in this harsh competitive world of business. According to statistics published by Infographic Labs, there are 845 million Facebook users who are currently active. Collectively, all Facebook users are connected by over 100 billion links. It is this expansive connection that makes social networking essential in business. This is because these tools bring many people together making it easy to sell and buy products and services. As long as your business, organization, or you have an identity with Facebook and Twitter, you have the potential to excel.
Mobile phones and Tablets are some of the forms of social media technology. Even with the Internet and websites, mobile devices enhance social media due to ease of use. You can use your mobile phone and applications to conduct business anywhere and anytime. You can access the Internet through your mobile phone without the need for a computer. This level of usability has also enhanced access and effective use of Facebook, Twitter, and other online applications.
The Benefits of Social Media and Technology
Social media and technology has made it easier to remain afloat amidst the overcrowded online business platform. More and more people set up businesses online everyday, all with the hope of making major profits. However, without social engine optimization, online ventures can be futile. These techniques are used to increase one's online visibility thus creating access to a large pool of targeted traffic. As a matter of fact, internet users barely go beyond the first page of search engine results pages according to Google, which makes search engine optimization necessary especially for startup businesses. Article writing, link building, blogging, and keyword research strategies are used in this process.
Social media marketing is also vital for your business. One great benefit is that it promotes branding. Using social networking sites, you can promote your brand and engage with users directly or indirectly. As they continue seeing and hearing about your products and services, they are constantly reminded of your brand. As such, you develop brand awareness, which will propel your business forward through increased sales.
It also provide an avenue for learning and growing in your industry. You can find many online resources that will guide you as you seek to start a new business, restructure, or improve your business. Through social media, you do not only find clients but you also benefit from lead generation. Social networking sites are always abuzz with activity, conversations, and interactions that can easily generate business sales. An informative blog article about certain aspects of your business can circulate online in no time and culminate in major interest in your products or services. Essentially, despite the fact that you have to use a substantial amount of resources to accrue the benefits of social media; you are better for it because the returns are worthwhile.
